WebX
How WebX Built a Bitcoin and Compute Growth Engine in 60 Days, as a Publicly LISTED Company in Hong Kong
Industry: Financial Technology (FinTech), Crypto Asset, Decentralized Infrastructure
Engagement Type: Public Relations (PR), Influencer Marketing, Go-to-Market & Investor Strategy
Timeline: 2 months (launch phase)
The Challenge
WebX was publicly listed but invisible. Its ticker (8521.HK) offered investors none of the clarity or hype associated with Bitcoin treasuries in the United States. Our challenge:
No investor‑ready narrative: Leadership spoke about textiles, advertising, cloud services, and Bitcoin mining interchangeably. Analysts couldn’t understand the investment thesis.
No global communications engine: The company’s social presence consisted of a dormant, numerically named Twitter handle and a bare‑bones LinkedIn page. There was no earned media.
No coordinated PR or influencer strategy: Without PR support or influencer relationships, newsworthy events (e.g., a HK$30M compute power contract) would pass unnoticed.
No clear way to explain a listed Web3 company: Potential shareholders needed education and clarity because WebX was pivoting from one business model to another.
Truth Cartel was deputized as the “'0 to 1” marketing leader.
The “How-To” & Results
Truth Cartel ran WebX’s transformation across 4 pillars:
Narrative & Public-Market Positioning: Reframing a multi-business HK-listed company into an investable thesis: HKEX-listed Bitcoin equity exposure, funded by compute-financing, anchored in public market accountability
Earned Media: Building a PR flywheel in US and Asian markets
Influencer & Social Distribution: Building a digital presence from scratch
Investor & Market Communications: Translating PR and messaging into investor-ready materials
Truth Cartel acted as WebX’s turnkey growth and communications operator. Quick results:
Top tier global PR coverage including Business Insider, CoinMarketCap, Benzinga, Cointelegraph, Binance, Forbes, and syndication through 10+ additional outlets
2 major market-moving announcements launched: WebX’s first Bitcoin acquisition and a HK$30M partnership deal
7 influencers sourced and managed, delivering 18 total actions across Twitter/X and YouTube
0 → ~2,600 real X followers in ~6 weeks via engagement campaigns including giveaways and community calls
Messaging deployed on 100+ HNW investor calls, with leadership feedback describing it as “super impressed”
End-to-end execution ownership, replacing the need for an internal marketing team
What did Truth Cartel Deliver? Why did it work?
1. INVESTOR-READY PUBLIC-MARKET STORYTELLING
What was delivered:
Unified positioning framework defining WebX as HKEX-listed Bitcoin equity exposure
Clear narrative pillars: Bitcoin Accumulation Company (BAC), compute financing, and public market accountability
Consistent, repeatable soundbites used across press, influencers, podcasts, and investor calls
Why it mattered:
Publicly listed Web3 companies fail often because of fragmented and incoherent storytelling. By collapsing WebX’s multi-business operations into a single investable thesis, Truth Cartel made the company legible to:
Crypto-native audiences
Traditional finance media
High-net-worth (HNW) investors in Asia
This clarity turned WebX from an obscure ticker into a company analysts could believe in.
2. GLOBAL PR AS A CREDIBILITY ENGINE
What was delivered:
Global press coverage for WebX’s first Bitcoin acquisition and HK$30M compute financing deal
PR including Business Insider, CoinMarketCap, Benzinga, Cointelegraph, Binance, Forbes, etc.
Long-form media and interviews including Crypto Coin Show, FintechTV at the NYSE, and a Forbes op-ed
Why it mattered:
PR was not treated as episodic announcements. It was used to:
Establish external validation through trusted outlets
Frame operational milestones as strategic, long-term moves
Create durable references reused by influencers, investors, and partners
By staying in continuous dialogue with media, WebX shifted from “unknown HK ticker” to a credible, quotable participant in the Bitcoin treasury conversation.
3. INFLUENCER & SOCIAL DISTRIBUTION AS AMPLIFICATION
What was delivered:
A coordinated influencer program with 7 creators across X and YouTube
18 total influencer actions including threads, videos, retweets, and pinned posts
Social growth from 0 → ~2,600 real X followers in ~6 weeks
Why it mattered:
Earned media alone does not travel far without distribution. By synchronizing influencer content with PR outputs:
Press announcements were amplified within hours, not days
Credibility (media) and reach (influencers) reinforced each other
WebX built a real, visible digital presence from scratch
Social channels functioned as an amplification layer - not generic posting.
4. INVESTOR-Ready COMMUNICATIONS & Materials
What was delivered:
Investor-ready messaging and translated PR summaries used on 100+ HNW calls
Bilingual materials aligning Western crypto narratives with Hong Kong regulatory credibility
A public website and influencer onboarding materials, centralizing messaging and resources
Why it mattered:
WebX’s investor base spanned Hong Kong, China, and Western crypto markets. Truth Cartel bridged these audiences by:
Translating global coverage into usable investor relations (IR) materials
Emphasizing HKEX listing as a regulatory and liquidity advantage
Maintaining narrative consistency across languages and regions
This effort turned media exposure into investor confidence.
5. CMO-LEVEL EXECUTION WITHOUT INTERNAL OVERHEAD
What was delivered:
End-to-end ownership across narrative, PR, influencers, paid growth, and reporting
Weekly decision-making cycles replacing fragmented coordination
Continuous execution without the need for an internal marketing team
Why it mattered:
During a time-sensitive business and branding transition, speed and coherence mattered more than internal process. Truth Cartel removed execution bottlenecks so leadership could:
Make decisions, not manage vendors
Maintain consistency across every channel
Move quickly without sacrificing credibility
The result was a unified external presence with minimal internal overhead.
Why Truth Cartel
An operator‑level marketing partner is not like a traditional agency. This engagement required public market fluency, cross-channel integration, international execution, and operator-level ownership. For WebX, this meant:
No vendor orchestration
No internal coordination overhead
No guesswork about narrative, timing, or distribution
WebX leadership made one call, stated their intent, and the work was done. Truth Cartel set up a weekly system to ensure alignment between all stakeholders and decisions.
