Alongside
How Alongside Drove 16K+ New Token Holders, 22K+ Community Growth, and 6 Exchange Listing Pipelines
Industry: Crypto Asset Management, Index Products, Decentralized Finance (DeFi), Financial Infrastructure
Engagement Type: Token Adoption, Growth Marketing, Community Activation, Partnership Strategy, Go-To-Market Execution
Timeline: Multi-phase engagement during early-stage distribution and exchange expansion
The Challenge
Alongside was introducing a new primitive in decentralized finance (DeFi): a fully backed, on-chain crypto market index (AMKT). The product worked - but adoption, distribution, and credibility had to be earned at the same time.
The problem was not interest. The problem was verified adoption at scale.
Airdrops attracted bots.
Community growth didn’t guarantee holders.
Exchange partners required proof of demand, not hype.
Truth Cartel was brought in to design a system where real participation could be verified on-chain and growth translated into measurable distribution leverage.
The “How-To” & Results
Truth Cartel built Alongside a growth system to convert curiosity into real token holders and partners across 4 pillars:
On-Chain Adoption & Verification: Designed and executed an on-chain membership program tied to token holding behavior.
High-Signal Community Growth: Replaced spray-and-pray campaigns with verifiable participation loops (quests, credentials, social proof), producing a larger, higher-signal community segmented by real holdings (anti-bot by design).
Exchange-Ready Distribution Strategy: Translated on-chain traction into credible exchange conversations through listing questionnaires, positioning materials, dashboards, and metric-forward narratives.
Partner-Led Distribution & Credibility Import: Productized partner marketing as a repeatable playbook.
Our work laid the foundation for total value locked (TVL) growth, liquidity expansion, and long-term market presence. Quick results:
16,000+ new AMKT holders attributed to the on-chain membership drop and quest/verification engine
22,000+ new community members added across Discord and Twitter
~25,000 qualified leads into a major funnel
Exchange listing pipeline built and advanced with Binance Global, Bitget, Crypto.com, BitMart, Huobi, and MEXC
Verified wallet activity spikes observed post-launch
Quarterly growth targets exceeded by 2~3x throughout the engagement
The result was verified adoption, not vanity growth.
What did Truth Cartel Deliver? Why did it work?
1. VERIFIED ON-CHAIN ADOPTION (NOT VANITY GROWTH)
What was delivered:
An incentivized campaign tied directly to token holding behavior
Ownership-based participation requirements replacing social-only actions
Wallet-level verification and credentialing
Why it mattered:
Airdrops attract bots. Social growth attracts spectators. On-chain verification attracts real holders.
By anchoring growth to provable ownership, Alongside converted attention into 16,000+ new AMKT holders, with clear post-launch wallet activity spikes and repeatable adoption mechanics rather than one-off spikes.
2. HIGH-SIGNAL COMMUNITY GROWTH WITH HOLDINGS-BASED SEGMENTATION
What was delivered:
Quest-driven community growth loops tied to real participation
Discord role segmentation with verification of AMKT holding tiers
Social proof mechanics reinforcing credibility and gamification among holders
Why it mattered:
Community size alone does not equal value. Holdings-based segmentation improved signal quality, retention, and downstream leverage - driving 22,000+ new Discord and Twitter members (tied to real wallet participation, not inflated counts).
3. PARTNER MARKETING AS A PRODUCTIZED GROWTH ENGINE
What was delivered:
Growth campaigns designed as repeatable infrastructure, not one-off promotions
Creator-driven amplification and co-branded ecosystem activations
Standard operating procedures (SOP) for partner co-marketing
Why it mattered:
Partner validation compounds trust faster than standalone campaigns. These activations generated ~25,000 verified on-chain completions, reinforcing legitimacy, momentum, and measurable demand rather than vanity engagement.
4. EXCHANGE-READY DISTRIBUTION UNDER INDEX-TOKEN CONSTRAINTS
What was delivered:
Exchange listing questionnaires, positioning materials, dashboards, and metric-forward narratives
Active distribution pipeline built and advanced with: Binance Global, Bitget, Crypto.com, BitMart, Huobi, and MEXC
Why it mattered:
Index tokens face unique listing friction. Exchanges require proof, not storytelling. Verified holder growth and on-chain traction turned adoption into credible distribution leverage, enabling real conversations rather than speculative interest.
5. OPERATOR-LEVEL EXECUTION WITH MEASURABLE LEVERAGE
What was delivered:
End-to-end ownership across growth engineering, partner execution, strategy, and measurement
Metric discipline replacing guesswork, supported by dashboards and systems
Why it mattered:
Alongside did not need campaigns - it needed leverage. Growth exceeded internal quarterly holder targets by 2~3x, turning AMKT from a promising product into a measurable distribution asset capable of supporting TVL growth, liquidity expansion, and long-term market presence.
Why Truth Cartel
This engagement required disciplined execution under market, liquidity, and distribution constraints unique to on-chain index products.
No vanity growth or bot-driven campaigns
No fragmented vendors and communications
No guesswork
Alongside’s team focused on building the product and expanding market access. Truth Cartel operated the systems that translated on-chain adoption into credible distribution leverage for partners, exchanges, and the broader market.
