Pocket Network
How Pocket Network Built a Scalable Growth Engine Across PR, Developers, and Ecosystem Partnerships
Industry: Enterprise Software, Software-as-a-Service (SaaS), Physical Infrastructure, AI, Data, Crypto Asset, Web3
Engagement Type: Full-Stack Growth, Public Relations (PR), Strategy & Storytelling, Brand Building
Timeline: 11 months (ongoing)
The Challenge
Pocket Network spent 5 years building a great product and they were ready to scale. The problem was to increase top-of-funnel (TOFU) traffic and to convert the curious. Launches landed, but didn’t compound. PR spiked, but didn’t persist. Developer interest existed, but lacked throughput.
The problem was not effort. The problem was integration.
Truth Cartel was brought in to operate a growth engine where:
Every launch fed PR, social, partners, and developers
Every asset had multiple downstream uses
Every month built on the last
The “How-To” & Results
Truth Cartel ran Pocket Network’s growth across 4 pillars:
Product Marketing: Translate protocol capabilities into adoption-ready narratives and use cases
Program Marketing: Create repeatable pipelines for developers and ecosystem participation
Partner Marketing: Extend discoverability and distribution together with non-cosmetic partners
Thought Leadership: Use earned media (PR) and social media (X) to demonstrate credibility
Over 11 months, we won credibility in PR, built content and social media as lead magnets, and managed community relations during major product milestones. Quick results:
60+ earned media placements
12+ product announcements and protocol milestones spanning core protocol upgrade, developer tooling release, infrastructure expansion, and related calls to action (CTA)
10+ ecosystem and foundation initiatives including adoption incentives and “how to” guides
8+ partner launches and co-marketing initiatives with infrastructure providers, decentralized exchanges, developer collectives, ecosystem platforms, etc.
~1.3M organic impressions, ~70K engagements, and ~5% engagement (top decile), ~15% follower increase on social media
100+ qualified leads in the developer funnel within weeks (including 8 front-page Reddit placements in 2 months)
35+ long-form, reference-grade articles covering decentralized data access, AI infrastructure, tokenomics, blockchain governance, developer onboarding, and product milestones
SEO improvement in search engine, social media, and large language model (LLM) discovery
Korean market assistance for Seoul Blockchain Conference, Korea PR and community management, on-site assistance (including developer-focused event and invite-only dinner for industry executives)
250,000+ targeted engagement and views across influencer, AMA, and YouTube marketing - including 15+ key opinion leader (KOL) actions
What did Truth Cartel Deliver? Why did it work?
1. STORYTELLING & CONVERSION-DRIVEN Content
What was delivered:
35+ long-form, reference-grade articles on relevant topics
Company website as a go-to source of industry-specific information
SEO improvement in search engine, social media, and large language model (LLM) discovery
Why it mattered:
Content was treated as reusable infrastructure, not one-off thought leadership. Each piece was designed to support:
Media pitching and interviews
Developer onboarding and Reddit distribution
Partner enablement and ecosystem conversations
This allowed a single asset to compound across channels for months, not days. Long form “owned media” was treated as a sales and marketing project, rather than pure blogging. Content was used for message testing and sales enablement - repurposed and recycled in multiple forms.
2. GLOBAL PR as a Monthly Flywheel
What was delivered:
60+ earned media placements on a guaranteed schedule (you get PR or your money back)
Average cadence of ~5 earned hits per month plus 2–3 podcasts or AMAs (“Ask Me Anything”) per month
Coverage across Tier-1 global and crypto-native outlets including Forbes, Newsweek, CoinDesk, CoinTelegraph (Editor’s Choice), TheStreet, and The Defiant, with broad finance syndication
Why it mattered:
PR was used to anchor Pocket Network’s “Category King” positioning:
Permissionless infrastructure
A decentralized fallback for data access, during centralized cloud outages and congestion
A foundational API layer rather than a single-provider service, from Web3 to AI applications
The result was continuous narrative reinforcement rather than episodic spikes. By staying in constant communication with writers and publications, we went from “occasional press release” to “go-to quotable source.”
3. Daily Social as Distribution and Signal
What was delivered:
Social media was coordinated daily, in parallel to launches, PR drops, partner announcements, and program milestones
Over 11 months:
~1.3 million organic impressions
~70,000 engagements
~5% engagement rate (top decile)
~15% increase in organic followers
Why it mattered:
Social media was not used for generic posting. It functioned as:
A distribution layer for PR and content
A real-time signal of ecosystem activities and industry insights
A feedback loop for message testing to users, partners, and investors
Top-performing posts aligned with product launches and partner initiatives, reinforcing credibility through repetition.
4. Pipeline Built Where Users Already Are
What was delivered:
A Reddit-native developer acquisition engine
Targeted multi-million combined subscribers across technical subreddits
8 front-page Reddit placements in 2 months, including organic promotion and copywriting
100+ qualified developers delivered into the first Pocket Gateway Accelerator Tour (PGAT) pipeline
Why it mattered:
Instead of broad paid acquisition, Truth Cartel focused on high-intent environments. Technical explainers and use-case-driven posts reached developers already building AI, infrastructure, and protocol software - turning attention directly into pipeline.
PGAT was Pocket Network’s builder program designed to incentivize developers to create use cases. From hundreds of applications, Pocket Network chose 6 teams for the first cohort. PGAT produced concrete, Pocket-native products across the categories we envisioned:
Coordination network for data pipelines where data owners and AI agents collaborate via blockchain-based tooling
AI-powered research platform for high-frequency, low-latency retrieval across decentralized finance (DeFi) chains
Tools for AI agents that make blockchain interactions (e.g., transaction and data queries) viable for enterprises
Infrastructure software connecting builders to data storage and compute networks, scalably and interoperably
Agentic retrieval augmented generation (RAG) gateway to provide real-time data for AI applications
PGAT was launched to be a long-term:
Developer funnel
Proof point for real usage
Source of downstream content, PR, and partners
5. Influencer & Video Education
What was delivered:
Educational videos with channels ranging from tens to hundreds of thousands of subscribers
~30,000 targeted views across topic-aligned audiences, with calls-to-action (CTA)
Sourcing and negotiation with creators and influencers (selective, not spray-and-pray)
Why it mattered:
These were not hype placements. They functioned as:
Trust-building explainers for non-developer stakeholders
Evergreen educational assets reused across sales, PR, and community channels
6. Partner Co-Marketing
Truth Cartel coordinated co-marketing with infrastructure and ecosystem partners including:
Orca, a Solana-based decentralized exchange (DEX), through joint liquidity incentives with partner amplification
Aerodrome, a Base-chain DEX, via aligned incentive campaigns and technical messaging
XRPL ecosystem partners, adapting distribution formats to platform-specific rules to reach a larger audience
DevDAO Cloud, evolved from PGAT participant to incubated ecosystem partner
Additional partners with shared announcements and technical guides
Partner marketing focused on real integrations and traffic, not logo placement. We helped to attract new partners, formalize existing relationships, and negotiate win-win agreements sealed by outcome-driven mutual action plans.
7. INTERNATIONAL GO-TO-MARKET (KOREA)
What was delivered:
Localized Korean-language content and storytelling
Korean PR across leading local outlets (e.g., Maeil Business Newspaper)
AMAs and community activations with local partners
On-site support at Korea Blockchain Week including executive meeting preparation, live content capture, and partner introductions (augmented by a developer event and an invite-only dinner).
Why it mattered:
Korea is a high-signal infrastructure market that rewards credibility and presence. These efforts positioned Pocket Network as a serious, long-term infrastructure player rather than a foreign protocol passing through. On the crypto asset side, a majority of holders and trading activites were in Korea, so cultivating this ecosystem was critical.
Why Truth Cartel
This engagement required repeatable systems, cross-channel integration, international execution, and operator-level ownership. For Pocket Network, this meant:
No vendor orchestration
No internal coordination overhead
No guesswork about what, when, or how
Our client didn’t manage people or juggle handoffs.
They made one call, stated their intent, and the work was done.
